AI Credibility
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AIRepScore reveals how AI systems assess, understand, position and recommend your brand or proposition. Four related KPIs together form your AI reputation profile — showing where your brand is strong, where perceptions diverge and where opportunities lie.
How AI models form opinions about brands.
Understanding the 6 reputation dimensions that drive AI reputation.
Multi-model AI reputation scanning.
Compare how GPT, Claude, Gemini, Mistral and Perplexity perceive your brand.
vs last 30 days
Most recognized for Expertise & Authority
High confidence across AI systems
A recommendation starts with credibility. AI must first consider a brand trustworthy and authoritative, then understand what it stands for and compare it with relevant alternatives. Only then does a recommendation emerge for your target audience.
©2026 AIRepScore
When and for whom does AI recommend our brand within the assessed scenarios?
How is our brand positioned relative to relevant alternatives within the selected market and peer set?
Does AI understand what our brand stands for?
How credible and trustworthy is our brand?
AI models like ChatGPT, Claude and Gemini are the new influencers of brand choice.
Many organisations now consider brand visibility in AI a top priority, yet only a minority turn the resulting insights into concrete action. One important reason is that the subject is still often approached as a technical challenge.
AIRepScore makes AI understandable and manageable for CMOs and boards. Through four related KPIs, strategic insights and clear courses of action, they can see what AI means for the brand and where intervention is needed.
AIRepScore provides strategic brand intelligence for positioning, communication and growth. It also offers the depth specialists need to do their work with focus. It creates the foundation for systematically monitoring and managing your brand’s reputation in AI.
AIRepScore reveals how AI systems assess, understand, position and recommend your brand. This gives you a clearer grip on your AI reputation and helps you determine where action is needed.
Why AI perception matters for your brand
As AI assistants become the first point of contact for decision-makers, how these models perceive your brand shapes whether you get recommended.
Read more …AI Brand Decision Influencing
Authority, Brand Clarity, Trust, Strategic Relevance and Differentiation — the framework AIRepScore uses to evaluate how AI models perceive your organisation.
Read more …How to improve your AIRepScore
Practical steps to build stronger AI visibility: from content strategy to authoritative citations and consistent brand messaging across digital channels.
Read more …AI models like ChatGPT, Claude and Gemini are the new influencers of brand choice.
How AI rates Largest Art Museums Worldwide
Why Museo del Prado Madrid leads this market
Market analysis Dutch Health Insurers
DSW, Zilveren Kruis and Menzis strongest brand perception according to AI
Distribution 2035
Top 20 Dutch eCommerce Market
Apple, IKEA and Albert Heijn strongest brands in the eyes of AI
Impact of AI on the labour market
The AI era demands a new standard for measuring brand reputation: AIRepScore™.
Control how leading AI-models perceive, position and recommend your organisation, brand and products.
Brand Perception at a Glance
How AI systems rate your brand across key perception dimensions
Balanced functional and emotional perception — strong brand cohesion.
Take control of how AI represents your brand.
Terms, privacy, data processing, and methodology interpretation.
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Create your Asyntis account to save projects, claims, and scenario analyses.
Start with a free scan, monitor your AI reputation continuously with Monitor, or choose Enterprise for multiple brands and teams.
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Prices excl. VAT. VAT is calculated at checkout.
Book a free 30-minute demo tailored to your brand or market.
AIRepScore shows how AI systems assess, understand, position and recommend your brand. Together with our network of specialists, we guide you in setting up the research correctly, interpreting the results and translating them into a concrete AI reputation strategy.
Where desired, our specialists also support implementation. This turns AIRepScore insights into targeted improvements for your positioning, communication, content and growth.
Comparison
| Free AIRepScore scan | AIRepScore Monitor | Enterprise |
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Monitor tracks 4 competitors in the weekly scan and KPIs.
FAQ
The free scan is the low-threshold way to discover how AI currently sees your brand. AIRepScore Monitor is the full measurement and monitoring subscription, with a weekly KPI for one brand.
Monitor includes in-product advice, signals and simple scenario and persona modules. Deeper strategic research is delivered by Asyntis.
The annual plan starts at €49.50 per month for the first three months, then €99 per month. Switch to monthly billing for €99 per month, cancellable monthly.
The weekly scan and KPIs always follow 4 competitors. You can scan additional competitors as a deep dive; those extra brands are not part of the weekly set.
Yes. The monthly option can be cancelled at any time. The annual plan has a 12-month term with monthly billing. Change or cancel via Manage subscription.
After the first three months of the annual plan you pay €99 per month for the rest of the 12-month term.
No. Amounts shown are in EUR excl. VAT. VAT is calculated at checkout.
Questions about methodology? View the AIRepScore framework.
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