AIRepScore is an intelligence platform that measures how AI systems perceive, position and recommend your organisation or brand.
How AI models form opinions about brands.
Understanding the 6 reputation dimensions that drive AI reputation.
Multi-model AI reputation scanning.
Compare how GPT, Claude, Gemini, Mistral and Perplexity perceive your brand.
vs last 30 days
Most recognized for Expertise & Authority
High confidence across AI systems
AI recommends brands in a specific use case and context based on multiple related perception values
AI evaluates you in relation to alternatives within the same context
AI forms a mental model of your brand positioning and values
AI must trust, understand and consider your brand as a legitimate source
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How likely is AI going to recommend your brand in a specific use case or decision context?
How does AI position your brand relative to peers in your market?
How clearly does AI understand what your brand stands for?
How credible and trustworthy is your brand in the eyes of AI?
AI models like ChatGPT, Claude and Gemini are the new influencers of brand choice.
Why AI perception matters for your brand
As AI assistants become the first point of contact for decision-makers, how these models perceive your brand shapes whether you get recommended.
Read more …AI Brand Decision Influencing
Authority, Brand Clarity, Trust, Strategic Relevance and Differentiation — the framework AIRepScore uses to evaluate how AI models perceive your organisation.
Read more …How to improve your AIRepScore
Practical steps to build stronger AI visibility: from content strategy to authoritative citations and consistent brand messaging across digital channels.
Read more …AI models like ChatGPT, Claude and Gemini are the new influencers of brand choice.
How AI rates Largest Art Museums Worldwide
Why Museo del Prado Madrid leads this market
Market analysis Dutch Health Insurers
DSW, Zilveren Kruis and Menzis strongest brand perception according to AI
Distribution 2035
Top 20 Dutch eCommerce Market
Apple, IKEA and Albert Heijn strongest brands in the eyes of AI
Impact of AI on the labour market
The AI era demands a new standard for measuring brand reputation: AIRepScore™.
Follow how leading AI-models perceive, position and recommend your organisation, brand and products over time.
Brand Perception at a Glance
How AI systems rate your brand across key perception dimensions
Balanced functional and emotional perception — strong brand cohesion.
What is your Brand Reputation in AI?
Terms, privacy, data processing, and methodology interpretation.
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Create your Asyntis account to save projects, claims, and scenario analyses.
Start with a free scan, monitor your AI reputation continuously with Monitor, or choose Enterprise for multiple brands and teams.
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Prices excl. VAT. VAT is calculated at checkout.
Book a 30-minute demo tailored to your brand or market.
AIRepScore tracks how different AI systems evaluate, position and recommend your brand. Together with our partner network, we can also support you with setting up AIRepScore, analysing the results and turning them into a concrete AI reputation strategy.
Comparison
| Free AIRepScore scan | AIRepScore Monitor | Enterprise |
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Monitor tracks 4 competitors in the weekly scan and KPIs.
FAQ
The free scan is the low-threshold way to discover how AI currently sees your brand. AIRepScore Monitor is the full measurement and monitoring subscription, with a weekly KPI for one brand.
Monitor includes in-product advice, signals and simple scenario and persona modules. Deeper strategic research is delivered by Asyntis.
The annual plan starts at €49.50 per month for the first three months, then €99 per month. Switch to monthly billing for €99 per month, cancellable monthly.
The weekly scan and KPIs always follow 4 competitors. You can scan additional competitors as a deep dive; those extra brands are not part of the weekly set.
Yes. The monthly option can be cancelled at any time. The annual plan has a 12-month term with monthly billing. Change or cancel via Manage subscription.
After the first three months of the annual plan you pay €99 per month for the rest of the 12-month term.
No. Amounts shown are in EUR excl. VAT. VAT is calculated at checkout.
Questions about methodology? View the AIRepScore framework.
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