AIRepScore™
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AIRepScore reveals how AI systems assess, understand, position and recommend your brand. Four related KPIs show where your brand is strong, where perceptions diverge and where opportunities lie.
Together, the four KPIs describe your AI reputation profile and show where your brand is strong, where perceptions diverge and where opportunities lie.
How AI models form opinions about brands.
Understanding the 6 reputation dimensions that drive AI reputation.
Multi-model AI reputation scanning.
Compare how GPT, Claude, Gemini, Mistral and Perplexity perceive your brand.
vs last 30 days
Most recognized for Expertise & Authority
High confidence across AI systems
AI visibility shows whether your brand is mentioned. AIRepScore reveals the image AI forms of your brand, how it positions you against alternatives, for which audiences and situations you are relevant, and why you are — or are not — recommended. This turns AI from a technical optimization topic into a source of strategic brand intelligence for positioning, communication and growth.
AI visibility measures presence. AIRepScore makes its strategic meaning manageable.
A recommendation starts with credibility. AI must first consider a brand trustworthy and authoritative, then understand what it stands for and compare it with relevant alternatives. Only then does a recommendation emerge.
When and for whom does AI recommend our brand?
How is our brand positioned relative to relevant alternatives within the selected context?
Does AI understand what our brand stands for?
How credible and trustworthy is our brand?
©2026 AIRepScore
AI models like ChatGPT, Claude and Gemini are the new influencers of brand choice.
The four KPIs are related but separate. They are not combined into one overall score. Each result depends on methodology, models and — for Positioning and Recommendation — the selected comparison or scenario context.
View the full methodologyWhy AI perception matters for your brand
As AI assistants become the first point of contact for decision-makers, how these models perceive your brand shapes whether you get recommended.
Read more …AI Brand Decision Influencing
Authority, Brand Clarity, Trust, Strategic Relevance and Differentiation — the framework AIRepScore uses to evaluate how AI models perceive your organisation.
Read more …How to improve your AIRepScore
Practical steps to build stronger AI visibility: from content strategy to authoritative citations and consistent brand messaging across digital channels.
Read more …AI models like ChatGPT, Claude and Gemini are the new influencers of brand choice.
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Distribution 2035
Top 20 Dutch eCommerce Market
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Impact of AI on the labour market
The AI era demands a new standard for measuring brand reputation: AIRepScore™.
Control how leading AI-models perceive, position and recommend your organisation, brand and products.
Brand Perception at a Glance
How AI systems rate your brand across key perception dimensions
Balanced functional and emotional perception — strong brand cohesion.
Reveal the image AI forms of your brand and how that image develops over time.
Terms, privacy, data processing, and methodology interpretation.
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Create your Asyntis account to save projects, claims, and scenario analyses.
Start with a free scan, monitor your AI reputation continuously with Monitor, or choose Enterprise for multiple brands and teams.
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Prices excl. VAT. VAT is calculated at checkout.
Book a free 30-minute demo tailored to your brand or market.
AIRepScore tracks how different AI systems evaluate, position and recommend your brand. Together with our partner network, we can also support you with setting up AIRepScore, analysing the results and turning them into a concrete AI reputation strategy.
Comparison
| Free AIRepScore scan | AIRepScore Monitor | Enterprise |
|---|
Monitor tracks 4 competitors in the weekly scan and KPIs.
FAQ
The free scan is the low-threshold way to discover how AI currently sees your brand. AIRepScore Monitor is the full measurement and monitoring subscription, with a weekly KPI for one brand.
Monitor includes in-product advice, signals and simple scenario and persona modules. Deeper strategic research is delivered by Asyntis.
The annual plan starts at €49.50 per month for the first three months, then €99 per month. Switch to monthly billing for €99 per month, cancellable monthly.
The weekly scan and KPIs always follow 4 competitors. You can scan additional competitors as a deep dive; those extra brands are not part of the weekly set.
Yes. The monthly option can be cancelled at any time. The annual plan has a 12-month term with monthly billing. Change or cancel via Manage subscription.
After the first three months of the annual plan you pay €99 per month for the rest of the 12-month term.
No. Amounts shown are in EUR excl. VAT. VAT is calculated at checkout.
Questions about methodology? View the AIRepScore framework.
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