AI perception is the object of measurement across the entire AIRepScore platform. It is the structured picture an AI system holds about a brand: facts it recalls, associations it makes, confidence it expresses, and recommendations it offers.
AI perception is influenced by public content, media coverage, Wikipedia-style knowledge, product documentation, reviews, and how others describe the brand — as encoded in model training and retrieval corpora.
It is explicitly not the same as ground-truth company quality, customer satisfaction, or market performance.