AI reputation is the overall image AI systems present of a brand. This image is assessed through four related but separate KPIs.
In the AIRepScore™ Framework, those KPIs are AI Credibility, AI Brand Perception, AI Positioning and AI Recommendation. Together they form an AI reputation profile — not one overall score.
AI Credibility is the comparable KPI built from six dimensions (Authority, Brand Clarity, Trust, Strategic Relevance, Differentiation, and Sentiment) and expressed as an AI Credibility Score on a 0–100 scale.
AI reputation answers: How do AI systems see and talk about this brand? It does not measure popularity, SEO, or customer satisfaction — only structured AI perception.